Stockx vs Goat: Best for Buying Sneakers Online Safely?

Sneakerheads are sport shoe enthusiasts who buy, sell, trade, and admire sneakers. If this is you, it's best to have a safe and reliable way to practice your hobby. We're going to look at Stockx vs Goat, two popular online shoe resale marketplaces, to help you figure out which best fits your needs.

Buying Shoes Online - Everything You Should Consider

Buying shoes online has various benefits, but there are some factors to consider before jumping into the game.

Why Opt for an Online Shoe Marketplace?

An online sneaker marketplace lets you buy and sell from the comfort of your own home, rather than wading through crowds of people to get your dream kicks. Other benefits include a more comprehensive range of products, as well as more buying and selling options. Online marketplaces have become a norm in today's world. But with so many retailers, it can be hard to know what's real and who's just trying to scam you. The benefits aside, the online market also poses serious risks, such as counterfeit products and faulty shipping processes. With any platform, you want to check out its regulations and authentication processes. It pays to know your online marketplace rights so that you can better navigate these platforms.

What Are "Resale" Platforms?

The idea of a "resale" marketplace means the products you're getting do not come directly from the distributor. Instead, you get your wares from someone who already has purchased the products. Typically, resale products have marked down prices from the original retail price. People use these sites to find deals on sneakers they love without the price tag they hate. Using a sneaker resale site does not necessarily mean you are buying old, used goods. Platforms like Stockx only offer brand-new shoes, while Goat offers both new and used options.

How Do the Platforms Work for Buyers?

Stockx and Goat have both differences and similarities when it comes to the ways their platforms work for buyers.

Stockx

On Stockx, buyers can choose from various sneaker listings, all of which have the "lowest ask" price from the seller. You have the option to buy instantly for the listed price, or you can make a bid. Buyers can bid on a browser or the Stockx app. One thing to note is that the bid will result in a longer process, and there's a chance you could end up paying more than you hoped. Another buyer also might outbid you with this method. However, a bid also gives you the chance to pay less than the asking price, should the seller choose to accept it. How you buy is up to you and depends on what you can afford and how much you love the sneakers. As well as a typical product description, Stockx also has some unique stock market themed features that show any given shoe's performance. The performance ratings include 52-week high and low prices, trade range prices, and volatility percentages. The shipping time for Stockx is around 7-12 business days, but they claim that most orders deliver sooner. Seem like a long wait? It's because of the company conducts an intense authentication process on the shoes before shipping. We'll get to that a bit later.

Goat

Goat does not have the bidding option available. Instead, it lets you buy shoes used or new. Used products come at a lower price, making up for the inability to make a low bid. The user interface is simple and works like any other online retailer. You may want to get the app if you want a quick and easy way to flick through sneaker options. While there are no stats like Stockx, a description comes with each pair of shoes Goat sells. It lets buyers know about the construction, material, and other details about the sneakers. You can return any Goat shoes if you request to do so within three days of receiving them. The item cannot have a listing as a "final sale" at the time of purchase for returns. Stockx and Goat differ in their delivery window, with the latter offering 4-6 business days on "Instant Ship" orders. However, its sneaker orders are different than any of the other products the platform sells. The shoes undergo an authentication process. For G.o.a.t shoes, the shipping time is around 7-10 business days.

How Do the Platforms Work for Sellers?

Stockx and Goat are both marketplaces for those who wish to sell new or used goods. Even if you are only planning to buy, it can be helpful to know what's happening on the seller's end.

Stockx

As a seller, you list items on the site. You can choose to place an asking price or sell immediately to the highest current bid. People may feel more inclined to set an asking price if their item is likely to increase in value over time. As soon as someone purchases your listed item, Stockx sends you a packing slip and a pre-paid shipping label for sending the sneaker order. Sellers must send the package within two days (excluding holidays and weekends), or Stockx will charge a small fee. Once the platform has authenticated the sneakers, they ship to the buyer, and the sellers receive their funds. Stockx charges a small transaction fee that starts at around 10%. However, this fee decreases as your seller level increases. You can track all sales, revenue, and that all-important authentication percentage on your account. On Stockx, you cannot sell used sneakers or streetwear. However, you can offer second-hand watches and handbags, given that they're in excellent condition.

Goat

Goat is highly selective about the sellers it allows on its platform, but this doesn't mean you can't become one. You'll need to fill out some information on their "sell" tab and await their response. Once you have a seller's account, you can start listing items. You will need to detail the condition, price, and provide any photos required for each product. You must photograph all new items with defects and used items. Those who have a seller rating lower than 100 also must take pictures of their items. When a buyer purchases your item, and you confirm the sale, Goat will send a pre-paid shipping label to you. Both the buyer and Goat can track this package. You must send the items in the condition that you listed them as. If this quality guarantee is not possible, you must cancel the order. The more orders that a seller cancels, the higher their commission fee will be. Sold items must ship out to Goat within three days (excluding holidays and weekends) of the order placement. The platform will authenticate the shoes. Once they give the thumbs-up, the item ships to the buyer and your earnings appear in your account. Goat charges a seller's fee of between $5-$30 USD, depending on your location. They also charge between 9.5%-25% commission, depending on your performance as a seller.

Is There Brand Diversity?

One of the main benefits of using an online sneaker resale platform is the amount of brand diversity available. The diversity is possible because of the online nature of both Goat and Stockx. It's also the fact that the products come from various sellers, so they do not have the same restrictions as physical stores. Sellers do not have to stock all the shoes in one place, and the only time the platforms deal with the shoes is during the authentication process. The freedom of not needing to store their stock or lay it out on a storefront leaves the door wide open for diversity in product options. This business model is why both sites feature a wide range of brands, from Yeezy to Air JordanNike, and beyond.

How Can I Be Sure the Shoes Are Authentic?

Every pair of sneakers sold by both Goat and Stockx goes through an authentication process to ensure buyers do not get counterfeit items.

Stockx

Stockx has the seller send them any sneakers purchased through the site. The product undergoes an authentication process, during which the retailer examines various factors. The company will analyze everything from the product description to the size, color, and condition of the shoes. It also will review the packaging, the materials, stitching, seams, and every single detail. The company reports a high satisfaction rate with this process, with less than .3% of users being unhappy with their products.

Goat

Goat aims to be the most trusted marketplace for sneakers, accessories, and other products. To achieve this, they have various authentication measures in place. They source their products from trusted retailers and resellers and pride themselves on only selling authentic products. There is a combination of machine learning technology and in-hand verification in place to ensure all sneakers shipped to buyers are as legit as advertised. Specialists go through rigorous training to properly inspect factors, including stitching, texture, labels, etc. Like Stockx, Goat will offer a full refund to any buyer who has unwittingly purchased inauthentic sneakers.

How Can I Be Sure I'm Ordering the Correct Size?

One of the hardest parts about buying anything online is sizing. The fit is particularly crucial for sneakers, as ill-fitting footwear can cause many problems down the road. Luckily, there are plenty of tips and tricks available to help you figure out which size will fit your feet. This video explains the importance of measuring your insole when buying sneakers online. You may be a size 4 in one brand and a size 5 in another. However, your insole length won't change if your feet are no longer growing. Watch the video to find out the correct way to measure your insole.

Stockx Review

Sneaker lovers have plenty to choose from with Stockx's plethora of sellers. If you have been looking for a convenient, contact-free way to buy your next pair of sports shoes, it may be worth getting the Stockx app to see if it works for you. It's relatively easy to use, and the authentication process helps ensure no rip-offs are occurring via their platform. Unfortunately, unlike Goat Stockx doesn't allow pre-owned sneaker listings. The restriction makes them much less sustainable or affordable compared to Goat. Some people may enjoy the stock market themed features, but equally, some may find them too busy and distracting. It's down to personal preference on that front. Overall, the site seems to have a reliable system in place for sneakerheads to get their fix.

Pros

  • Option to bid
  • Option to set asking price
  • Stock market themed features show the product performance
  • Lots of brand diversity
  • Also offers products outside of shoes
  • Informative product descriptions
  • Authentication process
  • App available

Cons

  • Busy interface/potentially distracting features
  • No used option for sneaker listings (only watches and handbags)
  • Long shipping times
  • No returns

Goat Review

Goat is easy to use both online and via the app. The process of buying is similar to any other online marketplace, meaning it's easy to navigate. If you like shopping online for other items and purposes, you will probably like using Goat better than Stockx. Goat has stringent practices in place that are better than Stockx when it comes to authentication and reliability. Also, Goat shoe listings can be for used or new products. This flexibility means it's better suited to sustainability than its competitor since the sale of used goods reduces waste. Looking at Goat vs Stockx prices, Goats shoes are generally more expensive than Stockx. Those of you looking for the lowest price may like Stockx better. Overall the platform is a decent option for anyone looking for their next pair of name brand sneakers without paying full retail prices.

Pros

  • Easy user experience
  • Lots of brand diversity
  • Options for buying used or new
  • Informative product descriptions
  • Also offers products outside of shoes
  • Authentication process
  • App available
  • Returns available

Cons

  • Does not give a bidding option
  • Long shipping times
  • Expensive

The Bottom Line

Online marketplaces have changed the shoe industry, often for the better. For both sellers and buyers, Goat and Stockx offer numerous opportunities to connect and share a love of sneakers. The best one for you depends on whether you prioritize prices, shipping fees, authentication, or other factors. But ultimately, these platforms work well for those seeking reputable sneaker resale platforms.